CHOOSE YOUR DELEGATE
Take the reins of one of twenty contestants and prepare for the biggest stage of her life.
WELCOME TO THE PAGEANT UNIVERSE
THE STAGE
IS YOURS.
Twenty remarkable delegates. A world of games, glamour, competition, stories and style. One crown was just the beginning.
IN DEVELOPMENT · MOBILE-FIRST EXPERIENCE
ROADTO THECROWN✦ ✦ ✦
YOUR WORLD. YOUR STAGE.ONE WORLD.
ONE WORLD.
ENDLESS CROWNS.
Welcome to the Road to the Crown universe: games you can explore, stars you can meet, stories worth telling, and new experiences still waiting in the wings.
01 / PLAYDEVELOPMENT PREVIEW LIVETHE
THE
GAMES.
Begin your road to glory. Discover the flagship game and future spin-offs.
EXPLORE THE GAMES ↗
02 / CHALLENGESOLO CHALLENGE AVAILABLETHE
THE
ARENA.
Step into the judges' seat in a quick new challenge. Online competition is a future goal.
ENTER THE ARENA ↗03 / DISCOVERMEET ALL 20THE
THE
DELEGATES.
Twenty faces. Twenty ambitions. Get to know the stars of our world.
MEET ALL 20 ↗
04 / READFIRST STORIES PUBLISHEDCROWN
CROWN
MAGAZINE.
Original features, game lore, and a backstage look at the world we're making.
READ THE STORIES ↗05 / WATCHIN DEVELOPMENTCROWN
CROWN
TV.
Future original videos, character spotlights and behind-the-scenes content.
SEE THE VISION ↗06 / COLLECTCOMING LATERTHE
THE
BOUTIQUE.
Our future home for crowns, collectibles and pageant-inspired merchandise.
EXPLORE THE CONCEPT ↗The flagship game is in development. The Arena mini challenge and magazine stories work today. Multiplayer competition, video programming and shopping are not yet live.
WELCOME TO THE WORLD STAGEMORE THAN A
MORE THAN A
PRETTY FACE.
Behind every flawless runway walk is a thousand tiny decisions.
Pick your delegate. Find your style. Make the most of every moment backstage. Then step into the spotlight and show five judges why you belong at the top.
DISCOVER HOW THE COMPETITION WORKS20PLAYABLE DELEGATES
05JUDGES TO IMPRESS
01ULTIMATE CROWN
IT'S YOUR MOMENTTHE RUNWAY IS
THE RUNWAY IS
CALLING.
WARDROBERUNWAYINTERVIEWSTHE CROWN
Style decisions meet quick-thinking challenges and pageant strategy. Every round counts, and the spotlight never waits.
MEET THE DELEGATES20 DREAMS.
20 DREAMS.
ONE DESTINY.
A world of personalities, ambition, and unforgettable looks. Choose the delegate whose story you'll write.
No delegates found. Try another name or region.
YOUR ROAD TO GLORYFROM THE
FROM THE
FIRST LOOK
TO THE FINAL CROWN.
Every stage is a new chance to stand out. Every score moves the leaderboard.
OWN THE RUNWAY
Style your swimsuit and evening gown looks, then take on distinctive runway challenges.
WIN THE ROOM
Move through the Top 10 and Top 5. Answer interview questions and impress the judges.
CLAIM THE CROWN
Make the final three, deliver your last answer, and discover who takes the title.
YOUR CROWN.
YOUR STORY.
Ready for the spotlight? Explore the development preview while Road to the Crown takes shape.
EXPLORE THE GAMEA work in progress. Gameplay and artwork may change before release.
FROM THE EDITORIAL DESKTHE STORIES
THE STORIES
BEHIND THE SPOTLIGHT.
THE INSIDE SCOOPYOUR
YOUR
QUESTIONS.
What is Road to the Crown? +
It's a mobile-first beauty pageant strategy game where you choose a contestant, style her looks, take on runway challenges, make interview decisions, and compete for the crown.
Can I play it right now? +
There is a development preview. The game is still being built, so features and polish may change.
How many contestants are there? +
The planned playable roster has twenty contestants representing countries around the world.
Is the game available in app stores? +
Not yet. No official App Store or Google Play release date has been announced.
Are tournaments, Crown TV and the Boutique available? +
Not yet. The Arena includes a free solo mini challenge, and Crown Magazine has original articles. Multiplayer tournaments, videos and shopping are future ideas, not launched services.